Fargesia One Boo – Plant Select NV In order to properly inform consumers and professionals, Plant Select created the ‘One Boo’ concept.
This stands for non-growing bamboo from in-vitro.
‘One Boo’ names the non-growing character and the compact and bushy growth.
The brand includes several varieties that differ greatly from each other: different stem colors, applications, sizes,… and is available year-round.
Because Fargesia One Boo does extremely well in pots, the design of the PoS material is focused on those with a terrace or patio.
Fargesia One Boo is suitable for all distribution channels in Europe, from DIY stores to retail and garden centers.
The plants in the One Boo concept have an excellent shelf live.
As a result, the concept causes little waste.
Fargesia is perceived by consumers as an easy product because of its low maintenance.
Besides open ground the plant does very well in pots on terraces and patios.
One Boo is offered by a select number of growers in pot sizes P10 to 20 liters.
Plant Select NV from Rijkevorsel (Belgium) has submitted this concept for testing.