Endless Summer® DreamCloud®

Endless Summer® DreamCloud®: fresh white, strong growth and non-stop new flowers until winter and year after year.

Endless Summer® presents DreamCloud®, a new white variety in the range of repeat-flowering hydrangeas. This variety combines an elegant appearance with reliable performance and an exceptionally long flowering period. The bright white flowers remain strikingly fresh until late in the season, with minimal discolouration and drying.
DreamCloud® blooms profusely on both old and new wood. Thanks to this characteristic, its strong genetics and high disease resistance to mildew and Cercospora, among other things, this hydrangea offers certainty for growers, retailers and consumers. The compact and uniform plants with sturdy stems reach a height of approximately 90 to 120 centimetres. They are suitable for use in gardens, decorative pots, on balconies and in public planting. DreamCloud® not only performs excellently in the garden, but also stands out on the shelf, making the product interesting for both experienced gardening enthusiasts and impulse buyers.

The introduction will take place in the recognisable Endless Summer® pot with a distinctive label. Support with professional point-of-sale material such as displays and banners is available. DreamCloud® will be offered through a network of partner growers in Europe, with first deliveries starting in spring 2026.

With this introduction, Bailey Nurseries is strengthening Endless Summer®’s position as the world’s best-selling hydrangea brand. A brand known for its strong flowering, robust genetics and inspiring brand experience.

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General

This statement states how GROEN-Direkt deals with the privacy of its business relations.
GROEN-Direkt Boskoop B.V. is located at Noorwegenlaan 37, 2391 PW Hazerswoude-Dorp, the Netherlands and is registered with the Chamber of Commerce under number 29025168.
This Privacy Statement may be amended in the future as required by law or regulation, or as views change.
Even before this statement was drawn up, GROEN-Direkt always handled the personal data of its business relations with care. This statement doesn’t change that beyond the fact that a few aspects are better streamlined in detail.

https://www.groen-direkt.nl

The surfing behaviour of every visitor to the GROEN-Direkt site is recorded and linked to the IP address. With this, GROEN-Direkt tries to optimize the operation of the site. Your visit to the GROEN-Direkt website is secured with an SSL certificate. The surfing behaviour of visitors who log in with a user name and a password is recorded and linked to the user name.

Your Personal Data

If GROEN-Direkt collects and records personal data from you, it will only do so from existing and potential business relations. The purpose of recording these data is to enable business transactions to be carried out and to inform (potential) business relations. GROEN-Direkt frequently informs active relations and periodically informs inactive and potential relations.
Of course, GROEN-Direkt has recorded more data on its employees. Every employee is personally aware of the GROEN-Direkt Privacy Policy on this point and this policy also meets the legal requirements.
Newsletters are sent via Mailchimp. Company name, contact person and email address are automatically stored in Mailchimp.
Your personal data will be further recorded in the GROEN-Direkt database. This database is protected by a password linked to a user. Users are employees of GROEN-Direkt or persons hired on behalf of GROEN-Direkt. The database is protected from external access by security software with recent updates.

Should GROEN-Direkt share personal data with third parties, it will be for the purpose as set out in this statement. We do not share more data than necessary with third parties and we have a Processing Agreement from them. Otherwise, your personal data will not be made available or sold to third parties.
You have the right to inspect your personal data, you can have your personal data adjusted and deleted provided this is not in violation of applicable laws and regulations.
Do you have any questions about the Privacy Policy of GROEN-Direkt? Please send an e-mail to info@groen-direkt.nl. You can also use this e-mail address if you have any questions about your data.