GROEN-Direkt
the largest green market in Europe
As the largest green market in Europe, GROEN-Direkt brings together the supply of and demand for garden plants and houseplants. Thirty times a year the most visually attractive products are presented at our fairs in an extremely efficient way.
And once a week our webshop is completely updated with thousands of new batches, each accompanied by up-to-date sample photos!
GROEN-Direkt stands for quality, visuality, customer satisfaction and reliability! The unique supply & demand system at our fairs and online accurately represents the entire market while closely following the latest developments.
With useful advice, efficient logistic flows, smart ordering systems and a comprehensive range of products, GROEN-Direkt contributes towards your success.
Facts & Figures
| Year of establishment | 1996 |
| Number of employees | 15 permanent and up to 100 flexible |
| Size of our premises | 15,000 m2 indoor area plus 43 docks |
| Turnover | 100,000 CC trolleys a year |
| Suppliers | 600 from the Netherlands, Belgium and Germany |
| Buyers | Garden centres and trading companies from all over Europe |
| Number of fairs | Around 30 a year |
| Number of samples | 2500 to 6000 samples at each fair |
| Concepts | 25 concepts involving up to 4000 batches |
| Number of PPP exhibitors | 10 to 50. 150 at our Spring and Autumn Fairs |
| Unique products | 20,000 a year |
| Smallest pot size | 0.3 litres |
| Largest pot size | 250 litres |
| Logistics | Up to 300 lorries a day |
| Docking time | 10-15 minutes on average |
| Products supplied by growers | Within 20 hours |
| Products delivered to customers | 36 hours after the fair |
| Webshop | visited 100,000 times a year |
| Christmas trees | 150,000 a year |
| Large Christmas trees | Hundreds of trees with heights of up to 25 metres |
Sustainable and efficient; now and in the future
GROEN-Direkt accepts its corporate social responsibility and aims to ensure satisfied customers, safe working conditions and a sound environmental policy in a way that will create a good balance between the idealistic ambition of ensuring corporate social responsibility and today’s commercial reality.
GROEN-Direkt’s spearheads in this context are as follows
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- Energy-efficient measures such as separate waste collection and energy-saving measures
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- Energy-efficient building
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- Corporate social responsibility characterises our personnel policy and our working atmosphere.
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- Participation in the MPS environmental quality mark.
MPS certified
